Trust e-commerce, private domain traffic, KOL/KOC, these words are so popular, don't they have a foundation of trust.
There is a premise for the establishment of trust, that is: a sense of zero distance.
The audience thinks you are real, you express what is happening around you, you and the audience are in the same class, you don’t have to look up at you, you can have empathy.
The above descriptions are all based on the "zero sense Number List of distance". Through four cases, this is explained thoroughly.
Case 1: Simba
The number one V in Kuaishou, Simba, often said in the live broadcast room:
"I'm your little Simba..."
"I am the son of a farmer..."
This attitude, putting yourself and Kuaishou Laotie in the same class, will definitely shorten the distance and generate trust. Although in terms of income, it is worlds apart from Lao Tie.
Old irons will think that Simba, like himself, came from a bitter background. He has worked hard to get to this day, and he has not forgotten his roots. It is the "pride of the whole village". Then his business must be supported!
In addition, in Simba's live broadcast room, there are often excessive emotional expressions.
Such as swearing, q