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Md Delwar Hossain
May 12, 2022
In General Discussion
We restored the entire online and offline marketing process in detail: Official Weibo warm-up: set the warm-up of suspense - "guess who he is", but since Special Database there are only a few official Weibo fans, the response is mediocre (basically can be calculated in single digits); Big V lottery activity: Then, nearly 2.5 million technology big Vs were selected for brand lottery promotion, and only after they were forwarded and shared by fans, the first real online communication was completed (according to statistics, the number of people Special Database on this Weibo reached 2,798,901 people) , the power of big V should not be underestimated); Offline subway advertisements. During the same period, large-scale subway advertisements were launched in 5 second-tier cities (including Suzhou, Dudu, Wuhan, Chongqing, and Xi'an). During Special Database that time, as long as you take the subway lines with advertisements, you can see the advertisements on the carriages and walls. The large-scale stone poster has attracted the attention of many public groups due to its huge momentum, and it has also triggered the online spread of stone fans on Weibo, which has become the key to the unity of quality Special Database and effect; Official TVC exposure : Before the announcement of TVC, the official first released a shooting tidbit, and then the official hip-hop video was launched. With one shot to the end, it presented the whole process of the stone for the dream to sharpen and transform. At the same time, it was launched on Weibo. A street Special Database dance imitation show to encourage the participation of the majority of street dancers (according to statistics, the Weibo spread reached 347,081 people); Participation of hip-hop masters: Interested hip-hop masters uploaded their own imitation videos one after another, triggering secondary communication. In this marketing campaign, there are 2 important Special Database characters - the spokesperson Shi Shi and the big V of science and technology (Weibo name: Almighty Bear).
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Md Delwar Hossain

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