Jun 12, 2022
In General Discussion
Molson Coors Beverage Company is promoting Coinbase User List the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run, a press release announced. For National Beer Day today (April 7), the marketer deployed professional runners in New York City’s Central Park wearing shirts emblazoned with giant QR Coinbase User List codes. People who got close enough to scan the codes received a rebate for a 12-pack of Coors Pure. Through April 14, Molson Coors will also dole out rewards to fans who record a beer can-shaped run on their preferred fitness-tracking app, Screenshot the route and submit it Coinbase User List via email to email@example.com. The Coors Beer Run campaign is supported by ads on TV, podcasts and digital channels including YouTube, Facebook, Twitter, Instagram and Coinbase User List Snapchat. Dive Insight: Molson Coors is introducing a new better-for-you beer — its first to be USDA-certified organic — with a campaign catered to exercise enthusiasts. The rollout involved a literal beer run in Central Park Wednesday morning, while people living outside the Big Apple have the chance to score a rebate in the form of a $15 prepaid Mastercard if they record a . Custom route on their fitness-tracking app of choice. Tying the promotion back to mobile channels recognizes the uptick in fitness Coinbase User List regimens formed during the coronavirus pandemic that are managed through apps like Nike’s Run Club. Running is among the hobbies gaining newfound traction amid the health crisis, as it provides an outlet for outdoor exercise that keeps COVID-19 safety precautions in mind. The turn to warmer weather at the same time could help Molson Coors catch the attention of consumers who are stepping out more frequently following a housebound winter.